Online videos to enhance your website communications

Guarantee message accuracy with captivating online videos.

Are you a patient or impatient web surfer? According to studies, it’s more likely you’re the latter. Many people initially scan webpage text to identify a ‘reason to read’. But even if one is found, most people still only read around 75% of the content. That presents a danger of selective interpretation, which is a significant margin of error when it comes to selling your products or services.

Communicating your company credentials by embedding online videos into your webpages guarantees two things. First, it stops the eye performing the initial scan and locks the attention of the viewer. Second, if the online videos are enticing enough, they ensure that the audience receives the exact message you want to deliver. No more skimming of text that results in selective interpretation. Just guaranteed on-message delivery every single time.

Furthermore, the rest of the page content can be strategically configured to counterpoint the messages of the online videos, which enhances the power of the communications experience.

Call us on 020 7812 9020, send us an email or chat to us online right now to learn more about effective engagement of your target audience with online videos.

ESRI Arc

ESRI is a leading provider of geographic information systems (GIS) software and products. To clearly communicate the high technology solution ArcGIS, we created a powerful website video to showcase how the functionality optimises fleet delivery...