Candidates using Reflectmedia

Well if you did you would have seen Lord Sugars candidates faced with the challenge of creating a personal movie experience. Armed with a camera, a few props and a bucket load of enthusiasm they set off to London’s Westfield shopping centre. They filmed kids of all ages, then superimposed them on a race track or on a ski slope in post.

Opting for the less traditional green screen filming method they were using Reflectmedia LED LiteRing and Chromatte background. The LiteRing fits on the lens of your camera and projects led blue or green lights against your backdrop. Because the Chromatte contains millions of tiny glass beads they act as headlights reflecting the light so the camera sees a perfectly lit blue or green screen.

Not only can this style of filming be used to jazz up your talking heads but also to create bespoke pieces like the Greg 2 Campaign we did for Numara.  if you're interested in hearing about what we can offer you and your company please call 0207 812 9020.