Effective viral campaign marketing for organisations

Great clip! Er… what was the product?

There is a misconception about viral campaign marketing that unfortunately results in a mistake we still see time and time again. It can be summarised as ‘when the idea overshadows the brand’.

A viral marketing campaign is simply an offshoot of advertising. To be successful, you need to communicate a positive message about your company, products or services that lodges in the psyche of your target audience. Viral campaigns are not just about producing something funny, rude or intriguing that gets passed on to as many people as possible. If the idea overshadows the corporate message you wish to convey or, worse still, bears absolutely no correlation to it whatsoever, then all you achieve is a piece of free entertainment and a waste of your marketing budget.

Our viral campaign experience will ensure we capture the imagination of the broadest audience base with enough entertainment to cause the all-important passing on to others. But we make sure our concepts – whether funny, rude or intriguing – clearly deliver your communication objectives and encourage the drawing of traffic to your website.

And our full-service marketing expertise enables us to advise you on a range of delivery mechanisms such as embedded website video and direct email.

Call us on 020 7812 9020, send us an email or chat to us online right now to learn more about our viral marketing campaign services.
 

Sony Projectors

Focusing on Sony’s projector business, we designed a viral that fused impressive cartoon animation with photography and text. The script presented a worst case scenario for those presenters that rely on client equipment to give their valuable...