Numara

We helped business software solutions provider Numara to launch a viral campaign to promote the benefits of its award-winning IT helpdesk solution. Whilst a team of animators prepared a Plasticine character animation of ‘Greg the stressed IT manager’, we brought Greg to life with an actor and a comedy sketch. Held on Numara’s website and disseminated through other delivery channels, the viral conveyed the core message of the software through a catchy, bite-size story.