Colorama istop

Following a highly successful pilot programme, Colorama’s istop community kiosk scheme was being put forward for full national roll out. To achieve this, it needed to tell a compelling story to potential investors, stakeholders, supporters and customers.

Working closely with Colorama's PR team, we scripted and produced a powerful corporate video communication. We recommended a presenter-led piece and shot on location at sites all over the UK. Clear messages about the exceptional success of the scheme were juxtaposed with the vast potential that still lay untapped. A few months later, the video was extended with additional customer testimony for a presentation to senior cabinet ministers.